The Reasons
Global integrated campaign
Agency MVBMS Fuel Europe
Role Concept + art direction + design
Volvo wanted to communicate the benefits of all the technical features of its new cars. The challenge was to create a campaign that would talk about dozens of engineering topics in an entertaining manner. Each technical feature having a reason to be, we came up with the concept of 'The Reasons Why Volvo'. This is a selection of some of our print and online proposals.
