Beyond Reason
Pitch – Global campaign
Agency PeopleWeLike
Role Concept development + art direction + design
P2 is the ultimate Dom Pérignon. A classic vintage re-released at its second ‘plenitude’, when it evolves a new radiance beyond luxurious. To pop the cork for its launch, I was tasked to explore a product and celebrity centric art direction that pushed it ‘Beyond Reason’. My answer: a series of mises-en-scène, displaying the P2 bottle in spectacular environments where artists’s interventions have taken nature’s elements to the next level. The below samples illustrate how this concept would play out on social media or print.
