To The Brave
Global campaign
Agency PeopleWeLike
Role Concept development + art direction + design
It’s one of the world’s finest single malts. But for a whiskey with so much character, The Dalmore was surprisingly lacking an identity as a brand. Working within the new concept ‘To The Brave’, I developed ideas for an online film and print campaign bringing heritage, product and modern culture together. The below concepts show elements of the film and interactive retail experience that use a modern aesthetic to connect with a new generation of whiskey drinkers.
