Apply and conquer
Pitch – Global campaign
Agency PeopleWeLike
Role Concept development + art direction + design
Working within the concept "the more you move, the more it works”, I was tasked with creating an inspirational and coherent product campaign evoking the different benefits of adidas's bodycare products, keeping the brand’s legacy of sports performance knowledge front of mind. My art directional answer was the design of a graphical language that would work across both the men's and women's product ranges and be applicable across all media. The below samples illustrate how this concept would play out in print.
