I fall down. I get back up again.

Tactical print ad

Agency 180 Communications Amsterdam

Role Concept + art direction + design

Ha ha. My first participation into the world of advertising. adidas (yes, in lowercase, even then) wanted to express its support for its athlete Martina Hingis – who straight after losing a tournament final in Paris, bounced back to reach her third consecutive US Open final. They asked us to create a tactical message that would run full page in a the New York Times the following day. 90s zeitgeist. Hell yeah!