Internal & in situ video branding content
Agency 72andSunny
Role Direction & motion design
Work 7 animated sequences & templates
72andSunny hired me to develop the static visual language they freshly created for the insurance company into an animated one. The primary goal was to establish – in just a few days – some animation principles and then create moving contents which, for some of them, would be screened on Zurich’s internal 10x2m long LED display. Zurich also asked for the animation templates – in order to be able to customise the messaging internally. Creatively, the agency opted for a visual ‘flat’ approach consisting of simple layouts made of types and basic coloured shapes moving around according to some free interpretations of Newton’s law of physics.
So, it was the perfect occasion to think ‘inside the box’ but to take these shapes for gentle rides outside of the influence of this law.
Below are some of the LED executions.
Apollo
Gravity
Up
Point Break
16x9 Loop animation with photo inserts
